WERKEN VOOR NEDERLAND

The Dutch government struggled to hire IT talent. As Creative Lead, I pitched and developed a conversion-driven social video campaign inspired by one of their biggest grievances: being solicited by job recruiters who are vague about salary expectations.

Results:

• 8000 visits to their career website

• 32 new hires

• The campaign was so succesful that Rijksoverheid ran the same videos again in the following year