TNW

I spent six years at TNW (The Next Web), a formative period that shaped my expertise in digital media.

During this time, I held three roles: Branded Content Editor, Head of Media, and Creative Director.

As Head of Media, I led TNW’s online media strategy, managing a team of 21 writers, social media managers, video producers, and data analysts. Together, we covered daily tech news across the website, social channels, and newsletters, reaching 8 million readers monthly.

As Creative Director, I helped brands achieve their content marketing goals through data-driven storytelling. I led the pitching and execution of branded content strategies—including social media, articles, and videos—for clients like Bol.com, Polestar, and SAP.

I was also part of TNW’s management team and gained experience in hosting and moderating at TNW Conferences.