SAP CX

SAP CX, a customer experience platform for SMBs, needed to boost brand awareness. As Creative Lead, I developed a full-funnel content strategy, including a video campaign spotlighting small business owners with unique sales philosophies. My favorite? A Dutch fishmonger who thought himself Japanese to better connect with his primarily Japanese clientele.

Results:

• The best-performing video generated 300.000 views and 2000 likes organically

• The four-video series reached 1.5 million viewers in total

• The series had an average completion rate of 62%