POLESTAR

Polestar aimed to launch in the Netherlands and boost brand awareness among Dutch tech professionals—their key early adopters.

As Creative Lead, I developed SHIFT, a branded vertical on thenextweb.com, featuring daily news and opinion pieces on sustainable mobility, plus branded content about Polestar. Additionally, I created a video series where Dutch business leaders discussed the brand’s core values: innovation, sustainability, and design.

Results:

• SHIFT ran for 3 years and attracted 300K monthly readers

• A brand lift study by Dentsu showed 40% of polled readers visited Polestar’s website after consuming our branded content