ABN AMRO

ABN AMRO wanted to reposition their brand to a (more) innovative bank, become a thought leader in AI and cybersecurity, and attract fresh tech talent.

As Creative Lead, I developed a 360° content strategy including 50+ thought leadership articles based on interviews with C-level employees, a long form podcast, and a documentary series about the future of finance.

Results:

• 17% increase in (employer) brand preference

• 43% more traffic to ABN AMRO’s career page

• 40% increase in applications